Wow!!!
Additional activities allowed by the new PBA policy include social media endorsements and promotions, personal appearances, photo sessions or autograph signings; modeling, advertising, merchandise, sports cards or apparel sales; and the use of a student’s name, image or likeness in marketing materials.
PBA activities must be consistent with MHSAA rules and school policies. A student-athlete may not capitalize on PBA based on athletic performances, awards/recognition, team participation or competition outcomes. A student-athlete also may not involve school names, logos, mascots, trademarks or other obvious identifiers, uniforms or other intellectual property, and PBA activity may not occur during school attendance or any MHSAA event (including practice) and cannot take place on school property or be promoted on school media channels.
https://www.wilx.com/2026/01/27/mhsaa-expands-nil-opportunities-michigan-high-school-athletes/?fbclid=IwZnRzaAPl_P1leHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEecelAlLG4f3Wp6tVlaFkoSJd7Y14ae6n1ru_aPuXZ5w-5sjReUMQPoe2vWfY_aem_q5fKxihetVfmfvL9ws50LA
